Gamification is the synthesis of integrating game mechanics into an existing entity -- a process, a community, an application -- to optimize engagement, participation and loyalty. For organizations, it involves targeted application of techniques used by game designers to non-game experiences to change people’s behaviors in specific ways for business value.
Games can be part of gamification, but gamification is not just games created or applied for business purposes. Gamification is about amplifying the outcomes of existing process or actions by applying the techniques that make games so engaging and fun
Gamify high-value interactions with your employees, customers, and stakeholders to optimize the value of these relationships for outcomes such as stronger collaboration, better ROI, deeper loyalty, higher customer satisfaction, and more
Gamification works because it leverages the motivations and desires that exist in all of us for community, feedback, achievement, and reward. Realizing value through gamification requires an understanding of game mechanics, and of the dynamics of human behavior and systems thinking.
This way of working can be a competitive advantage in today's commodified environment - not just to attract and keep the best employees but also to deliver innovation and customer engagement.
Gamification can help add or mature your organization's capability.
Leverage the value of your onboarding process to integrate new employees into your organization's culture and way of working.
This interactive process is an enjoyable experience that helps new employees get acclimated and engaged at a deeper level.
Self-organizing teams are the backbone for iterative delivery approaches like Agile, Scrum and Kanban, and in any environment where adaptability and response time matter.
Gamification can accelerate the process of teaming, forming, and optimizing.